Client: SMARTLIFE

ROLE: SENIOR DESIGNER

SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. A Project created, Akshar (Alphabets), where we set out to graduate Dubai's labourers from blue collar to white collar for $0.

Developing the design language for the project. Designing the book and cards. Working on the award boards to present the concept.

AWARD WON - Dubai LYNX, Effie Awards, The Loeries Awards, One Show, Shortlisted in Cannes 2016

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HARVEY NICHOLS