Client: SMARTLIFE
ROLE: SENIOR DESIGNER
SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. A Project created, Akshar (Alphabets), where we set out to graduate Dubai's labourers from blue collar to white collar for $0.
Developing the design language for the project. Designing the book and cards. Working on the award boards to present the concept.
AWARD WON - Dubai LYNX, Effie Awards, The Loeries Awards, One Show, Shortlisted in Cannes 2016